Built because the alternative is worse.
Most UK SMEs incorporate through a reseller chain — a high-street agent who marks up Companies House's £50 fee to £200, hands you a logo template, then sells you a £1,400 accountancy retainer to fix the things they ought to have set up properly the first time.
Incorpwise was built inside AMAYA Holdings to put that whole back-office on a different footing. We are a Companies House ACSP — we file direct, not through a reseller. The price comes down because the chain is shorter and the work is automated. The compliance goes up because the same engineering spine carries the regulatory feeds — MTD, RRA, ID-and-V — straight into the operating layer.
We are not an accountancy firm. We don't pretend to be. We do the formation, the registered office, the payroll, and the recurring compliance work properly — and we hand you off to a vetted accountant in the first-year plan when you need one. That separation keeps the price honest.
Behind the scenes, Incorpwise rides the same ATTOH Tech engineering core as the rest of the AMAYA group — Supabase Postgres with 480+ migrations underneath, weekly source-freshness CI against HMRC and Companies House, multi-model AI supervision for the document drafting. The plumbing is industrial; the front-of-house stays simple.
If you want a clean Ltd, filed properly, with the recurring compliance handled without the accountancy-retainer markup, this is the right door.